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Read our thoughts about wearables + cannabis research

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Bio Metric Tech for Evidence Based Cannabis Research

Apple’s New HealthKit Update Just Paved the Way for Different Medication Types

ENDO | A Digital Health Platform For Cannabis Users

ENDO is a health and wellness platform built on the belief that cannabis users deserve personalized insights into how the plant affects their well-being. ENDO emphasizes informed decision-making, helping users track their cannabis consumption and correlate it with real-life health outcomes. We want to make wellness smarter, not just trend-driven. ENDO doesn’t measure success by how much data we collect, but by how much clearer your wellness journey becomes with each insight we provide.

Name of Digital Product “ENDO” Inspired By
The Endo-cannabinoid System : “ Endocannabinoids, also called endogenous cannabinoids, are molecules made by your body. They’re similar to cannabinoids, but they’re produced by your body.”

Cannabis | Health | Health-Kit | User Conditions
Figma | Sketch | Cloud Kit |
Swift UI / UX | Watch OS + IOS
Tech Town Start Studio ‘24 | MSU Apple Developer Academy ‘25
Time In Cohorts { 13 months } | Time Researched { 5-8 years }
100+ Users Interviewed |  Watch OS + IOS app developed |  New Health-Kit Data Type Developed
ENDO Watch OS { Beta } Summer ‘25

Personal wellness insights from cannabis use

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Research Methodology

We conducted 100 in-depth user interviews during time spent at TechTown Detroit (2024), MSU Apple Developer Academy (2025), also during our social impact + wellness initiative Runners High 5k targeting individuals who use cannabis for wellness purposes such as managing pain, anxiety, or improving sleep. These semi-structured interviews explored participants' routines, motivations, and challenges related to cannabis consumption and health tracking.

We conducted 100 in-depth user interviews during time spent at TechTown Detroit (2024), MSU Apple Developer Academy (2025), and our social impact + wellness initiative Runners High 5k, targeting individuals who use cannabis for wellness purposes such as managing pain, anxiety, or improving sleep.
These semi-structured interviews explored participants' routines, motivations, and challenges related to cannabis consumption and health tracking. Participants were invited to complete short surveys and maintain a one-week cannabis journal, providing valuable quantitative context on tracking habits and offering real-life examples of how participants record the effects of cannabis, often using inconsistent methods like notes apps or paper journals.
To further enhance our understanding, we conducted a competitive analysis of existing cannabis journaling apps like Releaf and Tetragram. This helped identify gaps, such as difficulties users face in remembering strain effects and manually logging experiences. We compared these apps' features with Apple Health's capabilities to uncover integration opportunities
After data collection, we used affinity mapping to group recurring themes like 'memory of effects' and 'dose experimentation,' which informed the creation of personas. Journey mapping workshops followed, where we visualized user scenarios with and without a cannabis tracking tool to identify key touchpoints and emotional highs/lows.

Logos of various brands and organizations supporting a cause, displayed on a black background, including GAGE Cannabis Co, JAS, Zulu Fitness, MENDI, Elev8 Cannabis, Pleasantrees, Cannafornia Cannabis, G Pen, Offfield, Breadless, releaf, Athletes for Care, Dunamis Charge, Sports Cannabis, and a maple leaf symbol.

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